Mark Blackmore, speaking to Grant Leboff of The Sticky Marketing Club, challenges the commonly held sales belief that “people buy people”. Whilst he acknowledges that we prefer to work with and buy from people we get on with, he thinks we only really “buy” because of what the other person has to offer us. Personal experience, expertise and credibility are of course attributes which influence our decision, and Mark and Grant look at demonstrating these in order to build a professional relationship, and ultimately, make a sale. <br /> <br />For more sales and management videos visit: http://www.lammore.com/resources/videos/